Director of PR and Marketing
Craft cocktail lounge in Jackson Heights, Queens that offers inspired cocktails served in a cozy and stylish upstairs hideaway.

• Co-designed and developed website, logo, mission statement, tagline, brand story, social media accounts and visual identity used across all digital platforms, and in print.
• Identify target markets, developing and implementing comprehensive branding and marketing strategies to establish and expand brand awareness.
• Optimize, manage and maintain all digital assets.
• Manage all information technology, Content Management System, SEO, email, DNS and analytics accounts.

Website: upstairscocktailbar.com

Strategist & Technical Account Manager
Served multiple roles for this information technology consulting firm that provides long-term vision, planning and technology-based support to clients.

• Revamped organizational structure and design, introducing three key positions that paired account managers with IT solutions designers that report to Director of Client Services to optimize client support and to ensure a high level of customer satisfaction.
• Managed client relationships, delivering innovative and tailored solutions for more than 30 accounts.
• Provided clients with long- and short-range technology guidance, service and support.
• Implemented technology-driven projects for clients, onsite and remotely.
• Developed and implemented marketing and communications campaign to promote national giving program.

Website: macktez.com

Partner & Communications Strategist
Strategic communications firm combined traditional PR with state-of-the-art digital technologies to deliver innovative campaigns that produced high-profile exposure on diverse media platforms for nonprofit, social justice and corporate clients.

• Developed strategic communications plans to maximize media outreach and increase mindshare.
• Choreographed, orchestrated and managed major market news conferences that garnered coverage from key print, broadcast and digital media outlets.
• Prepped spokespersons and assisted in maintaining dynamic, diverse and inclusive speakers bureaus.
• Worked with clients in a crisis communications capacity to manage reputation and to provide rapid response.
• Managed content to provide unified branding and messaging on all digital platforms, and in print.
• Created digital advocacy campaigns that utilized original memes and infographics to increase awareness, social sharing, and engagement.
• Developed and managed content and SEO on major CMS platforms to drive traffic, and conversions.

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Managing Partner
Project that offered activists, organizations and allies in the LGBTQ and social justice movements capacity building programs designed to advance digital literacy, cybersecurity and online privacy skill-building strategies.

• Provided cybersecurity workshops, webinars and technical assistance to social justice organizations and activists nationwide.

Website: digitalsafespace.com

Founder & Owner
Technology firm that provided cutting-edge information technology services to enterprise clients in the entertainment industry.

• Provided information technology and digital services to clients in the entertainment industry, including: RHI/Hallmark Entertainment; Scout Productions’ “Queer Eye for the Straight Guy”; and, The Wildlife Conservation Society.

Owner & Communications Strategist
Firm that specialized in strategic communications, brand and reputation management, and crisis communications.

• Developed and executed media plans for major corporate and social justice clients.
• Provided PR and publicity services for landmark documentary about slain gay college student Matthew Shepard.
• Obtained live and taped TV coverage for AT&T on network flagships, and in more than 50 markets nationwide.
• Placed feature stories publicizing major corporate clients in more than 15 major markets nationwide.

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National Communications Director & Primary Spokesperson
Chief communications officer of this national LGBTQ organization that is a “dynamic media force that shapes the narrative and provokes dialogue that leads to cultural change.”

• Positioned agency as the leading source of LGBTQ-oriented news and information.
• Developed public relations and strategic positioning plans, including hallmark “Come Out with Ellen” campaign.
• Managed and supervised staff based in New York, Los Angeles, Washington, DC and San Francisco.
• Provided rapid response and crisis communications on controversial issues and breaking news.

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co-Creator & co-Executive Producer
Groundbreaking television public service announcement campaign designed to end bias-related violence against the LGBTQ community.

• Created and produced first-ever public service announcements aimed at ending anti-LGBTQ violence to air on broadcast television.
• Placed coverage in the Los Angeles Times, The New York Times, GQ, The Advocate, and on CNN.
• Recruited and worked closely with celebrity supporters Susan Sarandon as Campaign Chair, and National Council members Harvey Fierstein, Gus Van Sant, John Waters and the late Lou Reed.

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