AT&T Laser Spectacular
Alan Klein was contracted by Science Faction Corporation, a New York-based direct-to-consumer marketing and events company.
Science Faction created a high-tech laser light and sound show, sponsored by AT&T, to promote the telecom giant’s new products and services. The “AT&T Laser Spectacular” toured the nation, appearing in media markets nationwide and was used to launch products like AT&T TrueVoice directly to consumers.
Playing at high-traffic events, the show drew huge audiences — and brought AT&T thousands of new subscribers. This unique interactive marketing campaign shined through the clutter of traditional marketing efforts.
With laser precision, Science Faction beamed AT&T-specific messages directly to consumers — tens of thousands at a time — across the United States.
Alan Klein made sure the messaging appeared on front-pages and in primetime.
Media Releases
